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Interview with Tatsuhiro Akashi of SEUVAS craft brand from Kurashiki, Okayama

SEUVAS was established in 2021 in Kojima, Kurashiki City, Okayama Prefecture. My family had been running a school uniform sewing factory since my grandfather's generation, but price competition was fierce, making it difficult to sustain the factory and pass on the techniques. in result, we established a casual shirt sewing company to pass this know-how on to future generations.

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Introducing SEUVAS - Kurashiki's High End Natural Garments Brand Made with Vintage Machines

Within Okayama Prefecture in the southern part of Japan’s main Honshu island, textile manufacturers have been combining modern and traditional production concepts in order to create textiles and garments that will leave little to no impact on the environment. These projects are the culmination of the old and the new; both traditional and contemporary manufacturing techniques that are being strategically blended in order to maintain the integrity of Japan’s textile tradition while ensuring there is no damage to the local ecosystem.

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