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1970’s , the time of rapid economic growth in Japan, wave of economy made a value of “mass production” “mass consumption” permeated to all the country. This is the biggest impact for “Jeans industry” which replace new denim fabrics made by new loom as “mass production” instead of selvedge denim made by old loom, Because of lack of productivity. STUDIOD’ARTISAN & SA established in 1979 by a designer who learned it in France.It was very successful to reproduce and to take over the history of “real Jeans” made by old loom found in Okayama which fabric has especially tight, slubby, fading, those disappeared with value of “mass production”.