To “thrive in the hometown of indigo dye,” BUAISOU was established in Kamiita-Cho, Tokushima Prefecture in 2015. All processes, which were traditionally divided into separate specializations, are carried out within BUAISOU; from cultivating the raw indigo, fermenting the indigo leaves (Sukumo), dyeing, designing, all the way to production. We also make efforts in introducing the charm of natural indigo through offering workshops and other various activities. Indigo dyeing is characterized by deep beautiful color and fastness. This is achieved using only indigo leaves, lye, bran, and shell lime. In 2018, we were able to realize our original dream of making hand-dyed indigo jeans. BUAISOU’s future goal is to grow our own cotton and weave it by ourselves.