Tokushima has an area called “Oegun” meaning “planting Hemp” and a shrine called “Ooasa” Shrine, also meaning “hemp”. It is famous not only for indigo dye, but also as hemp cultivation area. From ancient times, indigo has been part of Japanese culture.
Hemp has Historically had a “holy” association and even today is used in Temples and Shrines in the making of amulets and good luck charms. Using hemp cultivated in Tochigi prefecture, BUAISOU even dyed hand-woven hemp strings one by one to create bracelets in Tohoku area.
Buaisou grows and dyes their products with Japanese indigo called "Tadeai" in Japanese, which is also known as Persicaria Tinctoria or Polygonum Tinctorium.