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École de Pensée's lifestyle revolves around family, close friendships, and a laid-back approach to life, emphasizing the joy of cooking good food and enjoying good music. The brand values craftsmanship and comfort, encouraging an enjoyable way of wearing clothes that reflect personal expression. Inspired by a creative spirit who embodies simplicity and authenticity, École de Pensée invites others to embrace a slow and mindful pace.

Finally, 10 years as a designer, art director and a brand representative, I have finally learned a little bit of what I like, what I am good at, and how I want to pursue my future. Therefore, I am going to shift and change COLDFRAME in my way from now on, not getting influenced by others. I am a designer and an entrepreneur, but more than this, I want to become a modern artist who loves the beauty hidden in thepast.

We have been dyeing our products with persimmon tannin and indigo since the beginning of the brand. We also prefer 100% cotton for our clothing, as it can be worn all year round. I've been thinking about why I like those things, and perhaps it's because there is no right answer. Even if I ask for a color to be dyed in a certain way, the temperature, humidity, dyes, drying time, and all other conditions are different depending on the craftsman. - Yoko Sakamoto

In 1950, my grandfather Katsuji Nishiguchi started the sock factory. At that time, we managed only OEM (Original Equipment Manufacturer) business, a factory producing for other brands. Since 2017, I joined our family business as the third generation, we started the sock brand NISHIGUCHI KUTSUSHITA to deliver high quality classic socks to customers. Our brand concept is "making your day extraordinary" and it's most important for us because that is our only reason to produce socks. - Isato Nishiguchi

The term “Mingei” was coined in late December 1925, and almost a century has passed since the conceptual seeds of Mingei were sown. We have always been inspired by the aesthetics and spirit of Mingei that beauty was to be found in daily life. - Sotaro Ogino.