For those attracted to vintage style: Urban Vintage Style takes the past into the present. American vintage - clothes born in an era when there was no concept of casual wear. It's what current clothes are based on, developed by anonymous designers from the late 19th century until the 50’s. The designs and details in American vintage clothes were guided by function. In these aesthetic choices you can see cultures and history - some even find romance. Although current clothes are based on American vintage, there are gaps. Jelado is a brand which fills these gaps and establishes American vintage as fashion. Unlike replicas which are bound by a need to copy the designs of the era, Jelado clothing has an urban and refined feel - a masterful interpretation of the roots of American vintage masterpieces.