Established in Japan, Tanuki focuses on highly-limited traditional selvedge denim using the best cotton available, antique shuttle looms and vintage sewing machines. Tanuki designs modern silhouettes with minimal details and innovative denim fabrics with emphasis on slub and nepp. Tanuki is all about the fabrics and the people that make them have been around since the beginning of the denim age in Japan. “Tanuki,” is a very traditional Yokai that brings good luck and prosperity and is a symbol of transformation. This is what they wished for their industry: transformation that would bring prosperity to the traditions they wanted to preserve. So from that point on, they had a running inside joke, and every time they would innovate in the creation of a new fabric or thinking of a new design for the brands they already worked with, they would say “Tanuki!”.