When did Nishiguchi Kutsushita first start and what was the main philosophy of the brand? Has this philosophy changed with the times or is it still the same?
Isato Nishiguchi: In 1950, my grandfather Katsuji Nishiguchi started the sock factory. At that time, we managed only OEM (Original Equipment Manufacturer) business, a factory producing for other brands. Since 2017, I joined our family business as the third generation, we started the sock brand NISHIGUCHI KUTSUSHITA to deliver high quality classic socks to customers. Our brand concept is "making your day extraordinary" and it's most important for us because that is our only reason to produce socks.
How many people work at the Nishiguchi Kutsushita sock factory?
About 60 employees.
How many stockists does Nishiguchi Kutsushita have?
We work with about 200 small independent retailers in Japan and 150 independent retailers overseas.
Were there always three brands, Nishiguchi Kutsuhita, Memeri and Hakne, or did Memeri and Hakne come later?
We launched our main casual unisex classic sock brand, NISHIGUCHI KUTSUSHITA, in 2017, high quality and minimal designs with earth color base. Hakne, in 2019, casual socks and knit products for women, and another women's brand Memeri, in 2021. Each brand has a different concept and designs.
What is the ethos of Nishiguchi Kutsushita?
We want to offer real value and qualities with our long lasting history, knowledge and designs. Most people don't pay attention to socks. But if socks are really cosy, their daily lives will become more comfortable. That's what we want to do.
Do you think there is a growing demand for quality? Do you see if there is a growing effort for people both in Japan and outside Japan to buy from independent stores selling high-quality artisan goods?
I think some people pay attention to what they consume, eat and wear, being aware of the history and information behind the brand. But economics also affects consumption. Most small makers in Japan have to concentrate on quality and design to preserve the long cultural history. That's the only way for us to survive, and I think it's really fair for all.
Besides working at Nishiguchi Kutsushita, what are your hobbies?
I usually play futsal, five player soccer, sento, and enjoy Japanese public baths. It's really important to stop thinking of our brands all the time. Sometimes we should take a rest and think of something different to get refreshed.
Can you recommend to our readers places to visit in Japan?
In the historical neighborhood of Asakusa in Tokyo, you can enjoy Japanese local foods, coffee and our store.
Tenkawa in Nara where we have the factory, is a really beautiful place to visit. There are rivers, mountains, old Japanese hotels.
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